Riddle MagazineWatches of Switzerland celebrated its new mega-store opening on London’s Regent Street on the 17th of July. The multi-storied shop features all the famous Swiss names in watch making such as Rolex, Cartier, Patek Philippe and many more.
On a night with an endless supply of champagne, a very dashing looking Dougray Scott, and a blond Marilyn Monroe doppelganger in a blue leopard print cat suit on the turntables in the basement, Watches of Switzerland announced their presence without any doubt as to who is the premier watch seller in London. 
Watches of Switzerland: 155 Regent Street, London, W1B 4AD