Having trouble finding just the right jacket to complement your favorite trousers? ASAP54 turns the whole world into a shop.
Article by Donald McFarlane
Ever spot a jacket or a pair of trainers in a magazine, or one someone walking down the street and then spend hours trying to find that same item or something close to it? Enter ASAP54, the new app that uses image recognition software to scourers the internet to find what you’re looking for, and gives you options to purchase the item right away.
The brainchild of Daniela Cecílio, ASAP54 fills a massive gap in the tech market that only came about as a result of her own frustration in trying to find a product.
“I was searching for a pair of sunglasses that I saw on Pinterest and it took me so long to find them using the tools available in the market. In my opinion searching for fashion should be a fan exercise not a frustration, and then I came up with the ASAP54 idea.”
ASAP54 allows users to take snaps of anything from fashion to food and instantly shop products based on colour and texture and style. Having partnered with some of the best brands on the web such as Mr. Porter, Topman and even Harrods, ASAP54 allows users access to a variety of vendors, 300, at varied price points.
Rocketing to 100k downloads in the first week it was released, ASAP54 has seen success in the 135 countries, with much of its success in Brazil, the US and the UK. And with feedback from the fashion industry being as strong as it has been with many journalists, and bloggers embracing the concept since its inception, it’s no wonder the app is getting a truly worldwide following.
The future looks bright for ASAP54 with efforts to get partnerships with Google and Shazam in the works, which is why we at Riddle, both the stylish, and those with room for improvement, find ASAP54 a must have app for anyone interested in finding that hard to locate product, or trying to up their sartorial game. 