Nick Payne-Baader

Harry Lary’s Eyewear

The Boy's Growing up – Harry Lary's Eyewear Our stylist is taken by the build quality and innovative design of Thierry Lasry’s rather good eyewear brand ...

New Year Resolutions…

Quitting me Quitting you – A Pseudo Sympathetic Guide to Quitting Smoking New Year, new health binge. Nicolas Payne-Baader considers the agonies of giving up. ...

Best of 2015: October

Surfing Way Beyond the USA With big brands and sponsorship encroaching on the surf, this classic brand strips it back to the basicsArticle by Nichol...

Ruffians Barber, Covent Garden

Ruffians by Name, not by Nature The barbers on Maiden Lane offers a traditional and comfortable barbering experience fusing the old school with a spot of moder...

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Levi’s Cone Mills Photo Series

Levi's Vintage Clothing Cone Mills Photo SeriesLevi's shines a light on some of their longest standing employees - celebrating what they've bought to the co...

A born and bred Londoner to American and German parents Nicolas decided that the University of Sussex's English department could wait a few years and went to get a job. Three years later he was head of PR at Lock & Co. Nicolas prides himself on a combining a deep understanding of tradition and craftsmanship whilst often being a little irreverent to it, choosing to focus on brands that are well informed, innovative and well-designed rather than merely traditional. Since leaving Lock & Co a year ago Nicolas has been freelance styling and writing as well as consulting for companies such as Pokit and Anderson & Sheppard in addition to training in Butchery.