Some that Glint are Golden: Glints a New Way of Buying Glasses
New glasses company looks to shake things up
Article by Nicolas Payne-Baader
Shopping for glasses is always a tricky business, squinting oddly through glasses without your prescription trying to make out if they suit you or make you look like a strange German accountant, the first of a new wave of beat poet revivalists (in a good way or otherwise) or like a man in a poor disguise. Then trying to negotiate the mine-field of non-scratch non reflective etc coating, each add-on seeming to cost about as much as foot mats in a new Mercedes S class…
But over the last few years the market has begun to change, the strangle hold of Luxottica (manufacturers of every pair of frames from Ray Ban via Persol to Oliver People’s and back again as well as owners of Sunglasses Hut) has begun to loosen and a handful of brands have entered the market offering glasses that look pretty good, and are all in with lenses at about £150. Considering this writer’s last pair of Oliver People’s cost around £250 for the frames and a further £150 for lenses that looks like a pretty good deal. However upon closer inspection a lot the frames on offer at those sorts of prices are a little too good to be true and cheap, lightweight acetate can be a massively false economy when you’re wearing it on your face every day for a few years.
So enter Glints, a straight to consumer company which offers quality Japanese made frames with Hoya lenses for £149.
The selection is pretty impressive and you can select up to five pairs and have them sent to your house to decide in peace. The company runs on being straight from manufacturer to consumer with as little extraneous expense as possible. A pair of glasses sent straight from the factory without need to pay West End rents, staff or anything in between.
Whether the concept will be able to continue to prosper as scale builds remains to be seen, but for the moment you may as well take advantage of what must be the best value pair of glasses anywhere. 
Enquiries: https://glints.london/