IWC opens in the UK
IWC Schaffhausen opens the doors to its first UK boutique on London’s Bond Street
Opening its doors today on Bond Street, London, is IWC‘s first UK boutique. With two floors of dedicated retail space, IWC’s signature monochrome colours will be complemented by piano- finished Macassar wood, polished stainless steel, Carrara marble with Art Deco elements throughout, in keeping with the Art Deco exterior. The boutique also features an all new lighting concept by French lighting designers Ponctuelle, ensuring all timepieces displayed and perfectly lit.
The boutique will offer the largest collection of IWC in the UK including a special edition Big Pilot’s Watch Perpetual Calendar, exclusive to the UK boutique, while the Portofino Midsize will be available in its entirety. In addition to guidance on choice of watch an IWC watchmaker will be positioned on the first floor, offering maintenance and servicing advice, while the second floor will offer a members club ‘lounge’ experience for those seeking a home from home and an escape from busy London streets. 
IWC Boutique London, 138 New Bond Street, London, W1S 2TJ