A Bespoke spot of Beamer

Sartorial and automotive excellence meet

Sartorial and automotive excellence comes together with BMW and Mr PORTER’s collaboration. Celebrating five years of the now omnipresent style website, the interior of the limited edition BMWi3 is based on the dinner jacket.

The cars will be individually hand painted, while the differing grained wood fittings and hand stitched upholstery further add to a luxurious and unique driving environment. “We have kept all the high specification components one would expect from BMW and added a bespoke interior and exterior finish, which is very much in keeping with our aesthetic. As pioneers of the electric vehicle BMW i was the perfect partner in this project, as we share similar brand values…” comments Toby Bateman, the Managing Director of Mr PORTER.

The car comes with a MR PORTER Essentials Travel Kit consisting of a BMW leather holdall and four items exclusive to the website; a black and white London undercover umbrella, a special edition Leica camera, Cutler & Gross sunglasses, Lock & Co bowler hat and a bespoke edition of Phaidon City Guide Book.

Launching in February 18th, this is the first time the luxury website has sold such an automotive item. riddle_stop 2


Enquiries: http://www.mrporter.com/mens/designers/bmwi

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