A Hotel that Blends Trend and Tradition

Hotel Hugo, a sophisticated new opening, delights with its easy mix of Marcello Pozzi architecture, thoughtful amenities and comforts in one of New York’s trendiest areas

Review by Justine Gosling

The concrete jungle in the sky, New York reaches for the clouds architecturally and in demeanour. Whether it be greenery on roof top gardens, flashing advertising signs or dazzling glass towers, there’s always something to draw your attention up. And that exactly where the people head.

On any given day in New York City there are more people above ground in the city’s skyscrapers than at ground level and below combined. I was one of them. Each morning during my stay in Hotel Hugo, Soho, I thanked my jet lag as I woke at day break, sat on my window ledge on the 14th floor watching the boats going up and down the Hudson River as sunrise burst into its mesmerising fiery colours. The surrounding glass skyscrapers mirrored the bright orange rays, setting the whole of down town on fire in spectacular fashion as the city began to wake. I loved this gentle start to my days in New York, feeling the energy of the city from my window.

Hotel Hugo, a sophisticated new opening, delights with its easy mix of Marcello Pozzi architecture, thoughtful amenities and comforts in one of New York’s trendiest areas. Occupying the area from Canal Street north to Houston Street and Lafayette Street west to the Hudson River, Soho is one of New York’s most charming and historic districts. Its cobblestone streets lead to a bounty of boutiques, art galleries, trendy restaurants and bars to make it one of the city’s most sought-after residential neighbourhoods.

Designed by renowned architect Marcello Pozzi, this elegant yet altogether approachable retreat draws inspiration from the area’s art-meets-industrial atmosphere, effortlessly blending raw materials with modern finishes to create environments that blend both trend and tradition. Hotel Hugo’s 122 guest rooms and suites exude a bygone era of industrial style. Custom wood furnishings and retro industrial chic light fixtures, combined with playful colours and eclectic accents, form residential spaces that blur the lines between hotel and home. In room amenities included a 32” flat-screen television with premium cable, wireless Internet access, an iPod Docking Station and functional window work space. Super soft white bathrobes and towels, a large shower with a rain shower head, hairdryers and Argan bath toiletries ensure a little getting-ready-to-party-in-the-city pampering. If you feel up to it the next day, there always the 400-square-foot, air conditioned Fitness Studio.

New York is all about its roof tops. Hotel Hugo’s Azul On The Rooftop bar channels a Cuban cantina vibe against the backdrop of magnificent 360-degree views of Lower Manhattan. Transporting you to the streets of Old Havana, Azul serves up cooling drinks with jaw dropping views to the sounds of live Cuban music from the four piece band. The sophisticated duplex glass surround bar and lounge one floor below offers chrome and luxurious leather finishes that dazzles in the dark of the night with a constellation of blown-glass pendants that seemingly float in air to live Jazz sounds. When in New York, this is the place to be part of the famous, starry skyline. riddle_stop 2


Enquiries: Hotel Hugo, 525 Greenwich Street, SoHo, New York / +1 212 608 4848 / www.hotelhugony.com


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