We are all Photographers Now

Photo London plays host in a celebration of all things photographic

Photo London opens its doors Friday 19th midday for four days of talks, exhibitions and events in what is set to be the UK’s largest ever photographic event. From 19th- 22nd May, Somerset House is home to 85 international galleries representing 480 photographers along with a fringe of installations, exhibitions, auctions and pop ups taking place around the capital.

Aiming to be the best, not necessarily the largest, photographic fair in the world, 95 per cent of last year’s inaugural fair requested return attendance as soon as the fair finished. Faced with 200 applications for a mere 12 spaces for this the 2nd edition, Somerset House had to ‘stretch’ to accommodate, with a pavilion now occupying the courtyard housing 15 new exhibitors.

Presenting four major exhibitions including one by this year’s Photo London Master of Photography Don McCullin, Photo London also hosts a sneak preview by duo Walter & Zoinel along with Rankin’s latest project, the Rankomat, a photo booth offering visitors the opportunity to take their own portraits in his signature style (note to self, go crazy and give it your best Blue Steel).

Even with a map or the app created specifically for this event (just search Photo London), for those unfamiliar with Somerset House and it’s maze of rooms and floors, it is easy to feel overwhelmed by the sheer amount of photography prints on display and a cursory walk through risks missing out on the galleries tucked away in the corners of the fair – those looking for the Rankomat should be aware it is in the Annex via a separate entrance, just off Waterloo Bridge, to the main galleries in Somerset House.

With 400 million people sharing 80 million images daily on the social media platform Instagram alone, public appetite for photography continues to grow. In addition to being a popular pastime, as an art form photography is, for many, an entry point into the art world and Photo London is equally an exhibition of art photography as it is a fair. The breadth of work on show means there should something here for all, though given the aim to be the best photographic fair in the world, prices will not be for everyone and especially given the modern trend for very large prints, some works may require a new house to accommodate. riddle_stop 2

Enquiries; Photo London, Somerset House, Strand, London WC2R 1LA/ +44 (0)20 7759 1169/ info@photolondon.org/ http://photolondon.org

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