Riddle me this… Andrew Clarke

 Riddle gets up close and personal with the founder of Guru Pet Food

If you knew then what you know now… would you still do it?
Absolutely. Guru is still in its relative infancy but we’ve encountered nothing so far to suggest we made the wrong decision in launching the brand. In truth, if we knew then what we know now, we’d have started sooner. The biggest draw back is time, and a lack of it! But regardless of when we started out, time would always be an issue.

What’s the best piece of advice you’ve ever been given?
This is a tough one. From a business perspective, I’ve pretty much taken my own lead. My father was from a blue collar background without the business mind-set, whereas my mother’s advice tends to focus on the old fashioned sort that was aimed more at forming a decent moral code to abide by. It’s set me in good stead though and certainly leaches into my approach to business. Always be honest as lies get you nowhere.

What’s the weirdest rumour you’ve ever heard about yourself?
Fortunately, I’m in a position where the rumour mill tends to pass me by. One I like to keep my ear on the grapevine for is if someone downplays the nutritional value of cold pressed food…don’t believe that one if you ever hear it! It’s demonstrably untrue.

What was your biggest break?
67. That was back in my snooker heyday.

Do you consider yourself lucky?
Luck is subjective. The unluckiest people I know are probably the ones most likely to bemoan their lack thereof. Positivity seems to breed luck, so that’s the approach I tend to take – be positive and good things will happen.

What’s most important in your life?
Aside from my wife Lisa (the designer and conscience of Guru) and family, it genuinely is our dogs. There’s a reason we got into the pet food business and it wasn’t down to a desire to make big money. Our dogs play a huge part in our life. They inspired us to go into this business, which highlights their level of importance.

What brands do you admire?
There’re some seriously big players in the pet food market and we have to admire them for getting to the position they’re in. But whilst I can admire success and aspire to it, it’s not the be all and end all. Within our industry I’ll say I admire the high scorers on the All About Dog Food website. It’s a great indicator of who’s doing the right thing.

Do you have a guilty pleasure – if so what is it?
This is how you get yourself on the rumour mill!

Describe your personal sense of style.
At the risk of sounding repetitive about dogs…I’d describe my style as ‘outdoorsy’, primarily thanks to dog walking. Being based in South Lancashire, it’s not exactly the English Riviera so sturdy waterproofs and cold weather wear are a must! riddle_stop 2

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