Riddle me this… Baroness Fiona De vos Van Steenwijk

Up close and personal with the co- founder and CEO of the mobile app VieLoco

If you knew then what you know now… would you still do it? 
For everything there is a time and place; yes wouldn’t change a thing; except should have started being entrepreneur a couple of years earlier as it brings me so much fulfilment.

What’s the best piece of advice you’ve ever been given?
Follow your gut instinct; your sixth sense. If something just feels right, then follow this feeling. Of course in the opposite way as well.

What’s the weirdest rumour you’ve ever heard about yourself?
I believe in the old saying ‘’Never complain, never explain’’ 😉

What was your biggest break?
That Nora Lee Notzon, the founder, has asked me to join her to set up this business and in bringing VieLoco to a success.

Do you consider yourself lucky?
Extremely lucky to have good health, great friends and family, that support me. I am so lucky to have Nora Lee asked me to join her on this remarkable journey of entrepreneurship.

What’s most important in your life?
My family’s and friend’s wellbeing and happiness; will do almost anything for those that are close to me.

What other brands do you admire?
Definitely Truly Experiences and Feu de Beaumont, as they are also our brand partners for VieLoco, because they are both aspirational and bespoke. VieLoco gives a part of their profits to the charity, Hand in Hand International, and I like brands that also have a social impact and show social responsibility.

Do you have a guilty pleasure – if so what is it?
Espresso Martini’s and chocolate. Ideally at the same time.

Describe your personal sense of style.
Depends on the occasion, and would be between modern, elegance, bohemian and sexy. riddle_stop 2

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