Riddle me this… Luke McCormick
Up close and personal with the founder of Edge Retreats
If you knew then what you know now… would you still do it?
Absolutely. It’s a great privilege to be able work all day on something I’m truly passionate about and to invite other great people along for the ride. The positive feedback from customers and partners is also a real buzz.
What’s the best piece of advice you’ve ever been given?
Try and start a business now while you have a high tolerance for risk and not too much to lose. The best piece of advice I wish I’d been given: make sure you’re in the best physical and mental shape you can be when you start a business. It’s physically demanding and you need all the help you can get.
What’s the weirdest rumour you’ve ever heard about yourself?
Thankfully I haven’t come across too many.
What was your biggest break?
My biggest break came when I managed to raise VC investment for my company Edge Retreats, a collection of the world’s exceptional luxury villas. It was also the scariest thing I’ve ever done, as I had to leave a great job at Secret Escapes and take a risk on my idea and myself.
Do you consider yourself lucky?
Yes. But I also try hard to be positive and maintain a sense of humour, so that might help.
What’s most important in your life?
I love great food and discovering the world. In terms of personal values, it would be honesty and ambition.
What brands do you admire?
I like watches (and watch blogs!). My favourite brands in that space would be Hodinkee, IWC, Audemars Piguet, Omega, Tudor and Rolex. I love what Rapha is doing in the cycling and lifestyle space, with clothing, kit, content, community and travel. You’ll often find me in their central London café before business meetings or on the weekend after a ride around Regents Park. I also really like Firmdale Hotels and their approach to design.
Do you have a guilty pleasure – if so what is it?
I really enjoy cycling and playing the guitar.