Riddle me this… Oscar Udeshi

Riddle gets up close and personal with the owner of Mayfair tailors UDESHI

If you knew then what you know now… would you still do it? 
Yes, I would have hesitated less and stopped trying to rationalize things and just got on with it.

What’s the best piece of advice you’ve ever been given?
Never take no for an answer.

What’s the weirdest rumour you’ve ever heard about yourself?
Life is too short to waste my time thinking about or remembering rumours, so no comment. The only thing I remember was something about being too big for porn….

What was your biggest break?
Having a bespoke shirt maker being open and sharing his decades of experience, taking me under his wing and taking the time to explain the craft, and why things are done the way they are. That dramatically reduced my learning curve in the industry.

Do you consider yourself lucky?
Luck is what you make out of the situation, that gets you to the next situation. I am doing what I love and I get to listen to music at full blast in the name of creativity, so in that respect, extremely.

What’s most important in your life?
Happiness, being happy with who you are and what you have. You could wish for health, but there’s no point living a long and miserable life.

What brands do you admire?
Brands created and still run mad passionate individuals. Those that have not been diluted or dumbed down by a marketing apparatus, such as Singer who reimagine what a Porsche could be or Zotter from Austria, who make chocolate with the most unusual combinations that just work.

Do you have a guilty pleasure – if so what is it?
I don’t feel it is guilty, but I have a soft spot for aged havanas and Islay single malts, and a Fachertorte from Demel, patissiers to the former Royal Austrian household. Take the filling from apple, walnut and poppy seed strudels, add a layer of thrice cooked plum jam and put it in a bit of pastry masquerading as a cake. Basically it’s just the most divine filling!!

Describe your personal sense of style.
Contemporary gentleman with occasional bouts of insanity. Tailored, hopefully sharp, dressy at times, but with unusual twists or details. riddle_stop 2


Enquiries: UDESHI, 8 Davies St, London W1K 3DW/ 020 7495 1333/ www.udeshi.co.uk

Send this to a friend