Riddle me this… Paola Diana

Riddle gets up close and personal with founder of luxury lifestyle management company Sigillus  

If you knew then what you know now… would you still do it? 
Yes, but I would do it in a better way. I constantly learn from my mistakes and from the mistakes of my competitors. Life is a playing field. The more you learn the rules and the more you practice, the more you are successful.

What’s the best piece of advice you’ve ever been given?
Get out from your comfort zone and follow your sixth sense, it never fails.

What’s the weirdest rumour you’ve ever heard about yourself?
That I’m scary. This makes me laugh. I’m just strong and I speak the truth. Maybe the truth is scary…

What was your biggest break?
Becoming a mother in my twenties. Motherhood gave me more strength and inspiration than anything. My first-hand experience of the difficulties of finding high-quality childcare inspired my first business venture, Nanny & Butler.They should consider motherhood as a master’s degree in life.

Do you consider yourself lucky?
Yes I am. I’m brave and fortune smiles upon the brave. If you strongly believe that you can shape your own destiny, you will do it. You are your fortune. Attitude is everything.

What’s most important in your life?
My children and my passion for women’s rights. I feel it is my mission to ensure women are represented equally in both business and life, that is why I founded Pari Merito (Equal Merit) which is an organisation that lobbies and campaigns for women’s empowerment.

I can’t live only for myself, I would find it too boring and pointless.

What other art brands or galleries do you admire?
I’m an Apple addict, an Uber fan and a Gucci lover… technology, sharing economy and Italian style, what else?

Do you have a guilty pleasure – if so what is it?
Many! What’s life without pleasures and passions? I love food, especially Italian. I love pasta, desserts and good wine. Years ago, I gave up feeling guilty and started enjoying the food I wanted. We only have one life and I feel comfortable with myself. That’s all that matters. I disagree with modern culture, which wants us to all be skinny and young forever. Women are beautiful with all of their curves and signs of age.

Describe your personal sense of style.
I love to be elegant and comfortable, always with a personal touch. I love bold accessories and jewellery, special pieces from Tibet or India are my favorites as well as Hermès or Chanel accessories. During winter time I’m more black and white but in summer I love to wear colours and beautiful kaftans. Style is not being conformist. Style is you showing your mood everyday and what do you like, no matter what is dictated by the fashion of the day. I love to mix old and new clothes, because when something is beautiful it is ageless.  riddle_stop 2

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