Riddle me this… Rose Hipwood

Riddle gets up close and personal with founder and owner of The Luxury Safari Company, a tailor-made travel company that arranges imaginative itineraries in Africa

If you knew then what you know now… would you still do it..?
YES – if you have it in your blood to be self employed then nothing will stop you. Although it’s been hard and there were definitely times I questioned my choices to start up The Luxury Safari Company, now that we’re established I can truly say that being self-employed is exceptionally rewarding, and wouldn’t be half as rewarding if it wasn’t so hard.

What’s the best piece of advice you’ve ever been given?
Don’t be greedy. I am very lucky to have a fantastic relationship with my old boss, he trained me from scratch and I had the best safari education one could hope for. He taught me never to be greedy and to go the extra mile for clients as it will always pay off in the end. If you chase client happiness rather than money you lead a more satisfying and stress free working life.

What’s the weirdest rumour you’ve ever heard about yourself?
A client once told me that another tour operator (who shall remain nameless!) told them I had emigrated to Australia – as I have never even been to Australia this particular rumour did make me laugh.

What was your biggest break?
Oddly my biggest break was having an SEO Company completely mess up my SEO, it meant I had to learn every detail with regards to SEO and Google and this lead to me running my own SEO campaigns, which after time became very successful.

Do you consider yourself lucky?
I always consider myself very lucky since my job involves travelling to Africa regularly and spending time on a continent that makes me unbelievably happy. Sometimes when work is tough I just remember that actually you can’t really put a price on the amazing travel opportunities I am lucky enough to have.

What’s most important in your life?
Feeling as if I have done the right thing in all parts of my life and always focusing on achieving that. In my personal life, my dogs, family and friends are very high up (probably in that order too!)

What brands do you admire?
I love luxury brands like Jo Malone, Quintessentially, Sandstorm Kenya – they are all companies just doing it really, really well with no room for bad service, bad products or ultra-high prices that don’t match the quality.

Do you have a guilty pleasure – if so what is it?
My guilty pleasure would definitely be pop music – I try not to admit it but I love a really good cheesy pop song.

Describe your own personal sense of style?
Safari chic (and sometimes safari scruffy!). riddle_stop 2

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