Riddle me this… Sadia Sisay
Riddle catches up with British-Sierra-Leonean entrepreneur behind new lingerie brand beingU, Sadia Sisay
If you knew then what you know now… would you still do it?
Yes absolutely. I am a glutton for punishment, I suppose. The way I see it, the things that have happened in my life would have happened anyway. I could not control my mother’s illness or my husband’s death. If I had not had beingU then I would not have had a purpose outside my family.
What’s the best piece of advice you’ve ever been given?
To know my truth. My best friend told me that years ago and every morning and last thing at night I think about my truth and that fuels my days
What’s the weirdest rumour you’ve ever heard about yourself?
Oh! I don’t usually hear rumours about me as I don’t talk to many people who fuel rumours! I am not that important – yet! Ask me again in a year.
What was your biggest break?
Not sure I have had it yet.
Do you consider yourself lucky?
No. I work hard, I believe things happen for a reason so I deal with obstacles as lessons. Luck – I am not so sure about that. Belief in me –yes.
What’s most important in your life?
Love. I love intensely. Ask my family and friends. It drives me and makes me fiercely loyal.
What brands do you admire?
Well, I am surrounded by Apple products but not sure that is driven by admiration!! Think they have just made it impossible for someone like me to swap as all my gadgets are connected! I am currently in love with a handbag brand Huxley and Cox. They are a young brand. I constantly hunt for new brands. I recently bought a new make-up brand I had never used before as I never change from MAC and was pleasantly surprised.
Do you have a guilty pleasure – if so what is it?
Marmite! I eat it off a spoon. I know half your readers will go urgh! Ice cream in winter is my thing too.
Describe your personal sense of style.
Simplicity is best. It is cheaper too! I buy classic clothes and they last forever. I find what fits my body shape and stick to it. So I wear stuff and people ask where I got it and the store may have been closed for years. I don’t necessarily follow trends. I love adding African prints to plain colours. Have I already said, I love shoes and handbags….?!