Riddle me this… Sophie Kirkpatrick
Riddle gets up close and personal with the founder and owner of Atlas & I
If you knew then what you know now… would you still do it?
Yes, every mistake I’ve made I’ve learnt something from, so I wouldn’t change anything.
What’s the best piece of advice you’ve ever been given?
As your business starts to grow you have to make time to work on the business, not in the business.
What’s the weirdest rumour you’ve ever heard about yourself?
That I must be rich, because I run my own business!
What was your biggest break?
Ikea producing 80,000 posters using our iconic traffic silhouette over a map of central London.
Do you consider yourself lucky?
Yes, very, but I also think it’s about following your gut. If you follow your gut feeling, luck tends to follow.
What’s most important in your life?
My friends and family (oh and my slippers, they are the comfiest thing in the world!).
What brands do you admire?
Notonthehighstreet.com is a brand that has been integral to the growth of my business. Not only do I admire them for this, but also their attitude towards the partners that sell on their site and their customers. They are constantly evolving and want to impart all the knowledge that helps them grow to the companies that sell with them.
Do you have a guilty pleasure – if so what is it?
Going running followed by large amounts of cookies.
Describe your personal sense of style.
Monochrome – all the clothes I own are black or white. That way, with a busy lifestyle, everything goes with everything and I don’t have to spend hours planning what to wear everyday.