Riddle me this… Yashka Moore

Founder StudioYASHKA, a British Fashion Council supported design house engineering enlightenment through the design of luxurious tools for philosophical living, opens up to Riddle Magazine

If you knew then what you know now… would you still do it? 
Sometimes I feel that as time goes by, rather than accumulating knowledge, the task is to attempt to strip it away, to come to a closer state of unknowing. Or at least, if not unknowing, then a greater perspective on what we think we know, value and do.

Would I live my earlier career again? I don’t think I would do it again in the same way, or at least I hope wouldn’t. I would aim in the same direction but would do it over and over again in different ways.

What’s the best piece of advice you’ve ever been given?
Gosh, so many! Right now I’m split between two. Is that allowed..? Number 1, from my mother, is don’t be ‘hard’. I think she meant by this brittle, tough, when the moment asks for softness or vulnerability. Number 2 is to try to take one’s shadow everywhere. To try to incorporate one’s most feared traits into one’s work and work with them to make them beautiful.

What’s the weirdest rumour you’ve ever heard about yourself?
Oh, ha ha, a lot! The most extreme rumour was that I had died. It was a small social media trend. When I found this news online, I wondered if I had indeed died.

What was your biggest break?
Has to be my arm, in a long boarding accident. Other breaks – still pushing daily – don’t think this will ever stop.

Do you consider yourself lucky?
I consider myself exceptionally lucky. There is good evidence that those who consider themselves lucky are more likely to be so, so I recommend that we all assume that we have great luck. There should be enough for everyone.

What’s most important in your life?
Grappling with the unknown and fostering flexibility.

What brands do you admire?
Hmm, tricky question. Especially considering I’ve got my doubts about the power we give to brands in shaping our lives. The Public Sphere is an organization aiming to revive Enlightenment salon culture, foster community through ideas and strengthen structures of participatory democracy. If that’s allowed as a brand, I’d like to say that!

Do you have a guilty pleasure – if so what is it?
Guilt doesn’t come into my pleasure.

Describe your personal sense of style.
Whatever it is (I think it probably changes), it is considered and deliberate. Ideally it does not place too much consideration on the context. To get dressed is a ritual that can be used to dress oneself into or out of a mind frame. With this in mind, my style, if it is anything, is to try to be aware of this.riddle_stop 2

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