Home Made Threads
This year’s Best of Britannia once again showcased the wealth of small Made in Britain brands
Article by Rupert Watkins
Having just completed its fourth year, last weekend Best of Britannia took over the Nicholls and Clarke building in Shoreditch to showcase the very best of small British craftsmanship. From across the spectrum from tailors to tea houses via leatherwear and jewellery, there was something for all.
Wandering the displays, there was a strong showing for men’s fashion with Cheaney, Pantherella and Susannah Hall tailors amongst those returning for another year and Hirsch tailoring making its debut. Chapman bags also had a display showing off their range of very nice canvas and leather hold alls and satchels. Garrick Watches, the England based, Swiss trained team had a stand showcasing their two elegant timepieces, the Shaftsbury SM301 and the Hoxton SM302. More offbeat offerings included Exofitness – an innovative company offering fitness wear incorporating patented weight pads over key muscle groups to enhance any workout.
A number of British food brands were running over the weekend. The Comins Tea House from Devon attended with a delicious range of their refreshing black and green teas as they continue their mission to get people to move away from a mug and a teabag. Pinkster gin had a stand and Fever – Tree ran a gin and tonic bar (very pleasant in the sun..) as well as pulled pork specialists Pulled Food.
In all almost 120 firms and brands attended this celebration of British craft and passion. Initial reports saw a 10 per cent rise in the trade day attendance and the crowds flocked in over the weekend. One to watch for both their 2016 London and their Best of Britannia North in Preston events. British made goods are riding a wave.